Studio A is the global in-house digital agency for adidas, headquartered in Amsterdam.
I created seamless, compelling storytelling for global product campaigns running across ECOM, CRM, social media and retail. Working across creative strategy, concept and copy, I made sure campaigns met brand objectives, were culturally relevant, and engaged the target consumer of that particular product collection.
adicolor 70s: Welcome to our block
I co-created the Originals product campaign for the 2nd drop of adicolor 70s, which is centred around neighbourhood life. During the 70s and particularly during the pandemic, neighbourhood meant familiarity, solidarity, unity and safety.
This campaign captures that community feel. That connection between families, couples and friends who co-exist in their living space.
adicolor is made for everyone and with this concept we amplify solidarity and unity between all – young and old – sharing life in the neighbourhood.
adidas Red Away for the Women’s World Cup: Bolder Together
This product campaign which spans Originals, Sportswear and Performance products is inspired by the Women’s World Cup. This wasn’t just about celebrating the big female football stars at the top - those who’ve paved the way - but it was also about celebrating those who identify as women, who simply love the game.
We wanted to highlight the energy and togetherness that comes with playing in a small team for fun, going to matches to support your mates playing - no matter at what level - and just being there for your girls.
We selected real young women who play football, for authenticity and to inspire our target audience.
